Privacy Policy
Ad Breakeven (https://adbreakeven.com) is operated from Ireland. This Privacy Policy describes how we handle information when you use the Service, including your rights under GDPR where applicable.
Ad Breakeven (“we,” “us,” or “our”) is operated from Ireland and provides free break-even advertising calculators, guides, and embeddable widgets for ecommerce and lead generation marketers. This Privacy Policy describes how we process personal information collected through https://adbreakeven.com and related pages that link to this policy (collectively, the “Service”).
References to “personal information” in this policy include “personal data” as defined in the GDPR and UK GDPR where those laws apply.
Personal information we collect
Information you provide to us
We do not require account registration, payment information, or contact forms to use the Service. We do not ask you to submit your name, email address, or billing details through the calculators.
If you use Share link or Copy results, calculator values may appear in the page URL. That URL is only shared if you choose to copy or send it — we do not receive those values on our servers unless they are included in standard web server logs when you load a shared URL.
Automatic data collection
We and our service providers may automatically log information about you, your computer or mobile device, and your interaction with the Service, such as:
- Device data, such as browser type, operating system, screen resolution, device type, IP address, language settings, and general location information derived from IP address.
- Online activity data, such as pages viewed, time spent on pages, navigation paths, referring URL, and access times.
Some automatic data collection is facilitated by cookies and similar technologies, as described in the Cookie Notice section below.
Local storage in your browser
The Service uses browser localStorage to remember your light or dark theme preference, restore calculator inputs, and store your analytics cookie consent choice. This data stays on your device unless you clear site data in your browser.
Cookie notice
This section explains how we use cookies and similar technologies on adbreakeven.com.
What are cookies?
Cookies are small data files placed on your device when you visit a website. They help us understand how the Service is used and improve your browsing experience.
Types of cookies we use
| Type | Description | Who serves them | How to control |
|---|---|---|---|
| Essential / functionality | Strictly necessary or functional storage for basic site operation, theme preference, calculator state, and cookie consent. | Ad Breakeven | Stored in localStorage; clear site data in your browser settings. |
| Analytics | Help us measure page views, traffic sources, and basic usage. | Vercel Analytics; Google Analytics 4 (Google LLC) if you accept cookies | Decline analytics cookies in our cookie banner; block cookies in browser settings; see Google's opt-out tools. |
We do not use advertising, social media, or interest-based advertising cookies on the Service.
Your choices
- Cookie banner. On your first visit you may Accept or Decline analytics cookies. Your choice is stored in localStorage. Declining prevents Google Analytics from loading.
- Browser controls. Most browsers let you block or delete cookies. Disabling cookies may affect site functionality.
How we use your personal information
We may use personal information to:
- Provide, operate, secure, and maintain the Service;
- Understand usage and improve the Service (analytics and diagnostics);
- Comply with law, respond to lawful requests, and protect our rights;
- Enforce our Terms of Use.
We do not use your information for direct marketing emails, interest-based advertising, or sale of personal information.
Legal bases for processing (EEA and UK)
If you are in the European Economic Area (EEA) or the United Kingdom, we process personal information only where we have a valid legal basis under the GDPR or UK GDPR:
| Purpose | Data involved | Legal basis |
|---|---|---|
| Service delivery and security | Device data, online activity data, server logs | Legitimate interests (operating and securing the Service) and, where applicable, compliance with law |
| Analytics (if you accept cookies) | Device data, online activity data, cookies | Consent |
| Theme and calculator preferences (localStorage) | Preferences stored on your device | Legitimate interests (remembering your settings) or consent where required |
How we share your personal information
We may share personal information with:
- Service providers that help us host and operate the Service, including Vercel, Inc. (hosting and Vercel Analytics) and Google LLC (Google Analytics 4, if you accept analytics cookies).
- Professional advisors when needed for our business.
- Authorities when required or permitted by law.
- Business transferees in connection with a merger, acquisition, or sale of assets.
We do not sell your personal information.
International data transfers
We are based in Ireland. Some service providers (including Vercel and Google) may process personal information in the United States or other countries outside the EEA/UK. Where required, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms. Contact us for more information about transfer safeguards.
Retention
We retain personal information only as long as needed for the purposes described in this policy, including to comply with legal obligations and resolve disputes. Analytics data retention is governed by our service providers' settings. Data stored in your browser (localStorage) remains until you clear it.
Your rights (EEA and UK)
If you are in the EEA or UK, you may have the right to access, correct, delete, restrict, or object to certain processing of your personal information, and to data portability where applicable. Where we rely on consent, you may withdraw it at any time (for example, by declining analytics cookies).
To exercise these rights, email privacy@adbreakeven.com. We may need to verify your request before responding.
You may lodge a complaint with your local supervisory authority. In Ireland, the supervisory authority is the Data Protection Commission (DPC). EEA residents can find their authority via the European Data Protection Board. UK residents may contact the Information Commissioner's Office (ICO).
Controller
Ad Breakeven, operated from Ireland, is the data controller for personal information processed under this Privacy Policy for users in the EEA and UK. Because we are established in Ireland, we do not appoint a separate EU representative.
Your choices
- Manage analytics cookies through our cookie banner or by clearing site data.
- Clear localStorage to remove theme and calculator preferences stored on your device.
Security
We employ technical and organizational safeguards designed to protect personal information. However, no internet transmission or storage system is completely secure.
Children
The Service is not intended for anyone under 18 years of age. We do not knowingly collect personal information from children. Contact us at privacy@adbreakeven.com if you believe we have collected information from a child.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The “Last updated” date reflects the latest version. Material changes may be posted on the Service.
How to contact us
Questions or privacy requests: privacy@adbreakeven.com
Additional notice for U.S. residents
If you live in the United States, state privacy laws may grant additional rights (such as access, correction, or deletion). We do not sell personal information or use it for targeted advertising.
California residents may have rights under the CCPA/CPRA. Contact privacy@adbreakeven.com to exercise them.
Residents of Colorado, Connecticut, Virginia, Nevada, and other states with privacy laws may contact us at the same address for applicable requests.
Related
See also our Terms of Use and FAQ.
Privacy Policy and Cookie Notice adapted from templates by General Legal (CC0).