About Ad Breakeven

Ad Breakeven is a free toolkit for break-even ROAS, max CPA, max CPC, and ad profit planning — built for ecommerce and lead gen advertisers who want margin-based numbers, not generic benchmarks.

Why it exists

Platform dashboards show revenue ROAS. They do not subtract COGS, shipping, or fulfillment. Campaigns that look profitable on 3× ROAS can lose money at 45% margin. Lead gen adds another layer: cost per lead vs cost per closed deal are often confused.

Ad Breakeven packages standard contribution-margin math into free calculators and educational guides — so you can answer “what ROAS or CPA can I afford?” in seconds, with separate modes for ecommerce (AOV) and lead gen (deal value × close rate).

What Ad Breakeven is

Ad Breakeven is an independent calculator and reference site — not a PPC agency, consultancy, or managed-ads service. Guides explain widely used break-even formulas; calculators let you run your own numbers. Always verify results against your margin, costs, and platform data before changing spend.

What's included

Break-even Ads Calculator — hub for ROAS, CPA, CPC, and volume
Dedicated calculators for ROAS, max CPA, max CPC, and ad profit
Guides and blog on break-even ROAS, good ROAS benchmarks, and Google Ads tROAS
Shareable URLs and tailored next steps after each calculation

Methodology

All calculators use contribution margin: (value × gross margin %) minus fixed cost per conversion. Lead gen uses customer value × close rate as expected revenue per lead. Formulas match standard unit economics used in PPC planning — see the FAQ for details.

Disclaimer

Ad Breakeven is for informational and educational purposes only — not financial, tax, or legal advice. Verify all results with your own data before changing ad spend or budgets. See our Terms of Use and Privacy Policy.

Site: https://adbreakeven.com