Ad Profit Calculator

Revenue and ROAS alone do not tell you if ads are profitable. This calculator subtracts product costs and ad spend to show your actual net profit — and whether you are above or below break-even.

Business model
Revenue per sale, before ad costs
Number of sales from ads
Optional: shipping, payment fees, etc.

Ad profitability

The formula

Profit = (Sales × contribution per order) − ad spend

ROAS = (Sales × AOV) ÷ ad spend