What is real ROAS after COGS?

Platform ROAS is revenue ÷ ad spend. Real ROAS for ecommerce profit compares that to your break-even after product costs (COGS), fees, and spend — so you know if ads make money, not just revenue.

Is this a real ROAS calculator for ecommerce?

Yes. Enter sales, AOV, margin, and ad spend to see net profit and whether your actual ROAS is above or below break-even after product costs.

How is ad profit different from ROAS?

ROAS is a revenue multiple. Ad profit is dollars left after contribution and ad spend. A campaign can show healthy platform ROAS and still lose money if margin is thin.

Ad Profit Calculator

Ecommerce ad profit / real ROAS after product costs — not platform revenue ROAS alone. This calculator subtracts COGS and ad spend to show net profit and whether you are above or below break-even.

Business model

EcommerceLead gen

Average order value (AOV)Revenue per sale, before ad costs

Gross margin (%)

Ad spend ($)

Sales (conversions)Number of sales from ads

Fixed cost per order ($) (optional)Optional: shipping, payment fees, etc.

Ad profitability

The formula

Profit = (Sales × contribution per order) − ad spend

ROAS = (Sales × AOV) ÷ ad spend

Compare actual ROAS to your break-even ROAS. Above the floor with positive profit means real ROAS after COGS is working; below means you are funding sales with margin you do not have.

Frequently asked questions

What is real ROAS after COGS?
Platform ROAS is revenue ÷ ad spend. Real ROAS for ecommerce profit compares that to your break-even after product costs (COGS), fees, and spend — so you know if ads make money, not just revenue.
Is this a real ROAS calculator for ecommerce?
Yes. Enter sales, AOV, margin, and ad spend to see net profit and whether your actual ROAS is above or below break-even after product costs.
How is ad profit different from ROAS?
ROAS is a revenue multiple. Ad profit is dollars left after contribution and ad spend. A campaign can show healthy platform ROAS and still lose money if margin is thin.