Guides
Step-by-step guides for break-even ROAS, acquisition caps, and paid media profitability — with free calculators and worked examples.
All guides
- Break-even ROAS by margin (table)
Full break-even ROAS table for 10%–80% gross margin with formula and fixed-cost examples
- How to Calculate Break-even ROAS
Break-even ROAS formula, step-by-step example, ecommerce and lead gen
- What Is a Good ROAS?
Good ROAS benchmarks by margin — why generic 3× or 4× targets mislead
- How to Set Target CPA
How to set target CPA for ecommerce and lead gen with worked examples
- Google Ads Break-even ROAS
Google Ads break-even ROAS and target ROAS (tROAS) from margin
- ROAS vs ROI vs CPA
Compare ROAS, ROI, CPA, and CPC — when to use each for ad profitability
- Ad Breakeven FAQ
Answers on break-even ROAS, max CPA, CPC, ad profit, and lead gen