Max CPC Calculator
CPC (cost per click) is what you pay each time someone clicks your ad. Your break-even CPC depends on how much profit you keep per conversion (max CPA for ecommerce, max cost per lead for lead gen) and how often clicks convert. Bid above break-even CPC and you will lose money even with good traffic.
Revenue per sale, before ad costs
Clicks that become sales (for max CPC)
Optional: shipping, payment fees, etc.
Maximum affordable CPC
The formula
Max CPC = max acquisition cost × conversion rate
Ecommerce: max acquisition cost is max CPA per purchase. Lead gen: it is max cost per lead from the calculator. Conversion rate is expressed as a decimal (e.g., 2% = 0.02).